Privacy Policy
Last Updated: 13th April 2026
Welcome to DarkTrumpsGames.com ("Website"). Your privacy is important to us. This Privacy Policy explains how Dark Trumps Games ("we", "us", "our") collects, uses, and protects your personal data when you visit our Website, place an order, or interact with us.
For the purposes of UK data protection law, Dark Trumps Games is the data controller responsible for your personal data.
1. Information We Collect
When you interact with our Website, we may collect the following types of information:
Personal Information
Your name, email address, billing and shipping address, and order details. Payment information is processed securely by third-party providers and is not stored by us.
Account & Subscription Information
If you subscribe to marketing emails or updates, we collect your email address and subscription preferences.
Analytics Data
We use analytics tools (such as Google Analytics) to collect information about how visitors use the Website, including pages visited, device type, approximate location, and browsing behaviour. This data is aggregated and anonymised where possible.
Cookies & Tracking Technologies
We use cookies and similar technologies to ensure the Website functions correctly, remember preferences, and analyse performance. These may include necessary, functional, and analytics cookies. You can manage your cookie preferences via your browser settings or our cookie consent banner.
2. How We Use Your Information
We use your personal data to:
Process and deliver orders. Provide customer support and respond to enquiries. Operate and improve our Website. Send marketing communications where you have opted in. Monitor and analyse Website usage and performance.
3. Lawful Bases for Processing
Under UK GDPR, we process personal data on the following lawful bases:
Contract – to fulfil orders and provide purchased products.
Consent – for marketing emails and non-essential cookies.
Legitimate interests – to improve our services, analyse Website performance, prevent fraud, and (where anonymised) feature customer feedback or complaints.
Legal obligation – where required by law (e.g. HMRC retention requirements).
4. Payment Processing
We do not store or process payment details directly. Payments are handled securely by third-party providers such as PayPal and Stripe, who comply with PCI-DSS and applicable data protection standards.
5. Sharing Your Information
We do not sell or rent your personal data. We may share information with trusted third parties where necessary, including:
Payment processors to complete transactions. Analytics providers to monitor Website performance. Hosting and IT service providers to maintain Website security and functionality. Legal or regulatory authorities where required by law or for fraud prevention.
6. Data Retention
We retain personal data only for as long as necessary:
Order and transaction records are kept for 7 years in line with HMRC accounting and legal requirements. Marketing data is retained until you unsubscribe. Analytics data is retained in anonymised or aggregated form. Customer communications are retained as needed to resolve queries or disputes.
7. Your Rights
Under UK GDPR, you have the right to:
Access your personal data. Request correction or deletion of your data. Object to or restrict processing. Withdraw consent at any time (for marketing and cookies). Data portability (where technically feasible). Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, contact us at contact@darktrumpsgames.com. We will respond within 30 days.
You can unsubscribe from marketing emails at any time using the link in our emails.
8. User Messages, Feedback & Complaints
If you send us messages, feedback, or complaints, we may review, store, and use the content for purposes such as improving our products, customer engagement, or (in anonymised form) marketing and social media features, including our public "Complaints Wall".
We will never publish full names, email addresses, or other identifying details without your consent. This processing is based on our legitimate interests under Article 6(1)(f) UK GDPR.
9. Cookies
We use the following types of cookies on this Website:
Necessary cookies – essential for the Website to function (e.g. shopping cart, session management). These cannot be disabled.
Functional cookies – remember your preferences and settings to improve your experience.
Analytics cookies – collect anonymised data about how visitors use the Website (e.g. Google Analytics). These are only set with your consent.
You can manage or withdraw cookie consent at any time via our cookie consent banner or your browser settings. Withdrawing consent for analytics cookies will not affect the Website's core functionality.
For more information about cookies and how to manage them, visit allaboutcookies.org.
10. Social Media & User-Generated Content
If you tag Dark Trumps Games on social media or use our branded hashtags, we may reshare your content in line with our Terms of Use. In doing so, we may process publicly available profile information (such as your username) on the basis of our legitimate interests.
We do not store social media profile data beyond what is visible on the relevant platform. If you would like us to remove a reshare, contact us at contact@darktrumpsgames.com.
11. Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no system is completely secure. Please take care to protect your own devices and login details.
If you believe your data has been compromised, contact us immediately at contact@darktrumpsgames.com.
Related policies: Terms of Use — darktrumpsgames.com/terms | Privacy Policy — darktrumpsgames.com/privacy-policy
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.
13. Contact Us
If you have questions about this Privacy Policy or how we use your data, contact us at:
📧 contact@darktrumpsgames.com